How to Make a The Most Iconic Fashion Logo Design
Are you looking to have a fashion logo design created for your business or store? Take a look at the following project and consider booking a call!
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Attract your Audience
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Luxury Logo with Heritage
When Alex Claude approached me to create a fashion logo design for their new luxury men's footwear line, they had a clear vision.
They wanted something that conveyed elegance, craftsmanship, and timeless style. The brand aimed to position itself as a premium option for the discerning gentleman who appreciates quality and subtle sophistication.
The target audience was clear: successful professionals between 30-55 who invest in quality wardrobe pieces and view their footwear as a statement of personal style and achievement.
Before jumping into any logo design project, I always start with thorough research. For Alex Claude, I studied:
- Heritage luxury brands and their visual language
- The history of men's formal footwear design
- Modern luxury fashion logo trends
- Symbols associated with craftsmanship and quality
I noticed that many luxury logo designs use geometric shapes and symbols that become instantly recognizable. The fleur-de-lis, a classic symbol of nobility and excellence, kept appearing in my research as something that resonated with the brand's values.
Symbol Development
I began by sketching various concepts centered around the diamond shape - a symbol of luxury and precision. Incorporating the fleur-de-lis within this diamond created a perfect balance between heritage craftsmanship and modern design.
The diamond also visually represented the precision and attention to detail that goes into each Alex Claude shoe. This became the core of our logo design approach.
Typography Selection
For the logotype, I chose a clean, serif font that communicated elegance without being overly ornate.
The spacing between letters was carefully adjusted to create a balanced, sophisticated look that would work well at various sizes - from shoe stamps to packaging and marketing materials.
Symbol Development
Color Palette
- Rich browns reflecting the natural leather
- Gold accents symbolizing luxury
- Cream undertones for sophistication
The Final Fashion Logo
The final Alex Claude footwear logo design features:
- A diamond-shaped emblem with the fleur-de-lis symbol integrated within concentric diamond outlines
- Clean, elegant typography with perfect spacing
- A versatile design that works in monochrome, embossed, or with metallic finishes
What makes this brand identity design successful is its versatility. It looks equally impressive stamped into leather, embossed on packaging, or displayed on the brand's website.
The diamond shape with the fleur-de-lis creates an instantly recognizable symbol that can stand alone without the text when needed.
Kenal Louis
Since I could hold a pen I've had this love for drawing and art. This love for creating art lead to graphic design, which lead to visual branding and brand identity creations. For 15 years I've helped businesses make themselves look good as a logo designer for hire and more.
Branding Design Pro CREATOR
3D Rendering Development
After finalizing the fashion 3d design, I moved on to creating 3D renderings of the shoes to showcase how the brand identity would appear on the actual products.
The renderings needed to:
- Highlight the premium materials and craftsmanship
- Show how the logo would be integrated onto the shoes
- Create a consistent luxury feel across all marketing materials
I used advanced 3D modeling techniques to create photorealistic renderings that showcase the shoes from multiple angles. Each rendering carefully incorporated the logo placement and highlighted the premium materials and fine details of the shoes.
The gold geometric backgrounds in the renderings complement the fashion logo design, creating a cohesive visual identity that feels luxurious and distinctive.
Packaging Design
The fashion packaging design extended naturally into the packaging development. The box features:
- The embossed logo on a rich brown background
- Pattern work inspired by the diamond and fleur-de-lis motifs
- Gold accents that enhance the luxury feel
- A bright red interior that creates a moment of delight when opening
The contrast between the sophisticated exterior and the vibrant interior represents the brand personality - traditional craftsmanship with modern flair.
Developing a Cohesive Visual Language
Get in touch
Need a Fashion Logo Design for Your Brand?
If you're looking to develop a distinctive fashion logo design that captures your brand's unique personality and resonates with your target audience, I'd love to help. My approach combines thorough research, strategic thinking, and creative execution to create fashion brand identities that stand out and build lasting connections.
Let's create a fashion logo that becomes the foundation of your brand's success story. Book a call today to discuss your project and see how we can bring your vision to life!
Logo Design Pricing Plans
I offer two separate quotes for logo designs; For over 15 years these are the two more common type of logo needs I've experience from business owners launching a new business or rebranding a current business.
Sketch to Logo
$
$1200.00
Do you have an idea already hand drawn roughly and need someone to take that visual and bring it to life? This is the package for you.
What's Included:
SVG, PNG, PDF, Adobe Illustrator VECTOR file formats
5 to 8 revisions
$100/ per revision if exceeded 8 revisions
Full ownership transferred with NOTARIZED release form
FROM SCRATCH LOGO
$
$3,000.00
Do you have a descriptive idea or image references and need someone who can take this and provide you multiple options to choose from? If you need me to provide you multiple concepts to consider, this is the package for you.
What's Included:
SVG, PNG, PDF, Adobe Illustrator VECTOR file formats
Unlimited Revisions
Full ownership transferred with NOTARIZED release form
Zoom or Google Video Screen Share Call
Video Updates
PDF Brand Guide
Fashion Packaging and Logo Design
Past Client Reviews
Time - 1:05 minutes
Time - 1:41 minutes
Time - 41 seconds
Time - 1:02 minutes
Time - 4:55 minutes
Stayed true to my vision
I cannot say enough wonderful things about this business. Mr. Louis was phenomenal. He was professional, met deadlines, stayed true to my vision and was extremely patient through all of my last minute changes. I was more then pleased with the final product. Definitely exceeded my expectations. I would gladly refer and use his services again.
Amani - hair salon owner
Listened to my feedback and executed
Kenal was amazing. Moved on my project immediately. He responds to emails lightning quick. Design was great. Listened to my feedback and executed. If you are looking for a vision for your company or a redesign of your current logos, call kenal. He is the man!
Steven - investor/Attorney
The way I was walked thought the process was great
I talked to several company's about logo design in Omaha and found Branding Design Pro. Kenal Logo Design was above expectations and the way I was walked thought the process was great. I would recommend anyone looking to Redesigning Logo or Designing Logo to call. The end Logo we came to was beyond what I expected.
Zach - Automotive CEO
Thank You for Taking the Time to Read About this project
Thanks for sharing my fashion logo design work! If you need a new logo for your fashion brand, I can help make your clothes, shoes, or accessories stand out. Look at my logo design examples to see how I've helped other fashion designers and brands look their best.
My logo design work helps fashion creators of all kinds—from small designers to big clothing companies. Each logo tells your unique fashion story and helps customers remember your brand.
A great logo design can make a big difference for your business. It's often the first thing people see on your tags, website, and social media.
Fashion designers need logos that look good everywhere—from tiny clothing tags to big runway backdrops. I create fashion logos that work perfectly at any size.
Ready to create a custom logo design that makes your brand shine? Let's talk about creating a logo that shows off your unique style!
Need a Branding expert to Help with your vision?
Schedule a time for us to speak.
Let's work together to create brand designs that will reflect your vision and business goals.