Logo Design Orlando: A Custom Brand Identity Built One-on-One

A custom logo from an experienced designer generally runs from several hundred dollars to several thousand, depending on whether you are refining an existing concept or building an identity from nothing. My pricing sits at two fixed points: $1,000 to develop a logo from a sketch or concept you already have, and $2,000 to build one from scratch.

Neither package carries hidden or additional fees. What you see is the full investment, and both include unlimited revisions.

The difference is where the work starts, not how much care goes into it. Logo Package 1 at $1,000 develops a sketch, drawing, or composition you already have, and includes 4 to 6 initial designs built from your concept with a 7 to 14 day turnaround.

Logo Package 2 at $2,000 builds the identity from scratch. It includes 9 to 12 initial designs, up to 4 Zoom screen-share sessions, typeface and typography covering up to 2+ font purchase licenses, a PDF brand guide book with color codes, and support until your trademark is filed and pending. Turnaround is 14 to 30 days.

Both packages include unlimited revisions, 100% exclusive unlimited rights of ownership, a signed and notarized full ownership release form, and 5 high-resolution file formats.

A custom logo is built in eight defined steps, moving from research to hand sketches to grayscale prototypes, and only then into color. Color comes last on purpose, because a mark that only works in color is a mark that will fail somewhere.

• Framework 01: Logo discovery
• Framework 02: Sketch concepts
• Framework 03: Typography and font testing
• Framework 04: Grayscale prototype designs
• Framework 05: Color and tone testing
• Framework 06: The right logo choice
• Framework 07: Logo design presentation
• Framework 08: Logo package deliverables

Discovery happens on a call after the agreement is signed and the deposit is paid. I ask about your audience, your reasons for starting now, your industry, and the assets you will need. If you do not have a concept yet, you and I build one together.

Look for a designer who can explain why a visual choice works, not just show you that it looks nice. That single filter eliminates most of the field.

Beyond that, check five things before you hire anyone: whether you speak directly to the person doing the work, whether the concept is original rather than a template with your name on it, whether ownership is documented in writing, whether you receive usable vector files rather than one flat image, and whether the designer will tell you when an idea is weak. You hired expertise. A designer who only agrees with you is not giving you expertise.

You can see the finished work on my logo design portfolio before you ever book a call.

Start with designers who show a real portfolio, publish their process, and let you speak to the person who will do the work. Those three signals separate a studio from a storefront.

Ask each option the same questions: Can I see finished projects in my industry? Who exactly is designing my logo, and can I talk to them before I pay? What happens if I do not like the first round? What do I own at the end, and is it in writing? Do I get a brand guide, or just files? I have published my answers to all five on this page on purpose.

Yes. I have served clients in the Orlando area and I work with businesses across Florida and nationally. I grew up in West Palm Beach, so Florida markets are familiar territory rather than a new region on a map.

The process is built to work whether we meet locally or collaborate remotely through phone, text, Zoom, Google Meet, screen sharing, and organized feedback. I also serve West Palm Beach and Miami logo design clients through the same process.

Logo Package 1 has a 7 to 14 day turnaround and Logo Package 2 has a 14 to 30 day turnaround. The variable is usually how quickly feedback comes back to me, not how quickly I can design.

I set a realistic, defined deadline at the start of every project. That matters more than people expect. Without a schedule, projects drag, lose momentum, and become harder to finish, especially when you already have an audience waiting on the launch.

Unlimited revisions, in both packages. That is not a marketing line. It is how I make sure you are not settling for something that is close enough.

I do not dictate the process and I do not treat feedback as an insult. We work through a loop of conversations, visual options, revisions, and professional guidance until you have a direction you feel confident choosing. If the direction changes halfway through, that is normal, and it is exactly what unlimited revisions are for.

You own the logo outright. Both packages include 100% exclusive unlimited rights of ownership, backed by a signed and notarized full ownership release form confirming that the design is yours after payment and that I retain no ownership stake.

I adopted that notarized release after hearing from clients whose previous designer disappeared mid-project or left ownership ambiguous. It removes the question entirely.

You receive 5 high-resolution file formats: SVG, PNG, JPG, PDF, and AI. Files are transferred by Google Drive, email, or Dropbox.

You also receive a full-color version plus 2 grayscale or black-and-white versions, so your mark works on a printed form, an embroidered polo, a one-color stamp, a vehicle wrap, and a browser tab. I keep your project files permanently. If your device fails or you lose your files years from now, I will resend them at no charge.

I support the design side of it. Logo Package 2 includes support until your trademark is filed and pending, and your vector files serve as the clear drawing of the mark that an application requires. If you are working with an IP attorney and a design adjustment is needed, such as a name change, I generally make that adjustment at no additional charge.

To be clear about the boundary: I am a designer, not an attorney. I do not provide legal advice, trademark clearance, or any assurance that a name or mark is legally available or protectable. That work belongs with a qualified IP professional.

Yes. Rebranding does not always mean abandoning your existing identity. I review what customers already recognize, what still serves the business, and what has become limiting, then evolve the mark and visual system so it feels more relevant and aligned with where the business is heading.

When a mark was improvised, generated by AI, or made by a friend, I usually recommend a fresh concept process instead of patching the old one. If you want to retain a substantial portion of a pre-existing design, I will not claim full authorship of it and I will not put it in my portfolio.

A logo is one asset, not a complete identity. Most owners also need a color system, typography rules, application guidance, and the launch assets that carry the brand into the market.

Full branding packages commonly range from $5,000 to $12,000+ depending on deliverables, and standalone website design starts at $3,000, quoted individually after a scope discussion. I do not believe in a universal package. A therapist, an automotive shop, and a CBD product business need different assets and different decisions, and we identify yours on the call.

You do not need every creative decision made before reaching out. The most useful starting point is an understanding of your business, your audience, your goals, your competitors, your timeline, and the assets you think you need.

If you already have a sketch or concept, bring it. If you have nothing but a business name and a direction, that works too. Discovery is where those inputs turn into a clear creative direction. Book a consultation and we can start there.

You choose one designer when you want accountability, context, and someone who remembers the conversation you had three weeks ago. I provide a one-on-one custom design process rather than a crowdsourced concept marketplace where many designers race the same brief with no discovery call and no relationship.

Low-cost design often comes with weak communication, generic templates, unclear ownership, and work quietly resold to more than one business. I have seen ad creative sold to direct competitors. That is not a bargain, it is a differentiation problem you paid for. I take on roughly four to six clients a month, and that number is deliberate. It is the volume at which I can still answer the phone.