Author: Kenal Louis
Reading Time: 7 minutes

A digital artist portfolio and defining the role of a professional digital artist. Choosing the best one for your vision.

The most significant benefit of using a professional digital artist is creativity. Some have specialized in one area, while there are artists that can do it all.

More people are moving to digital art, which is why there are plenty of graphic artists or designers out there.

Picking one can be confusing when you need to get a custom logo for your business or any other kind of art. Read on to find out more about digital artists and tips on choosing the best artist.

What Does A Professional Digital Artist Do?

A digital illustrator manages, creates and produces digital design solutions for different reasons. It can be for brand campaigns, websites, social media graphics, or photography.

Most graphics and multimedia projects need a digital designer. You can leave everything up to them if you don’t have an idea of what you want.

They can create a design that fits your project. If you have an idea in mind, they can take the concept and execute it to perfection.

They work with content experts, design teams, and project managers to deliver the best digital arts or designs. The illustrators are comfortable using computer applications and software to create digital art.

Digital Artist Art Collection

Digital Artist Art Collection

Digital Artist Art Collection

Digital Artist Art

Digital Artist Art

Artist Demands Create Many Paths

The high demand for digital arts has created a career path for most people.

Children's book illustrations are mainly digital these days, and more people are opting for digital designs. If the trend continues, digital designs will become necessary in almost all sectors.

If you are conducting corporate or educational training, you can have an artist animate your training videos to make them more understandable.

There are plenty of reasons why businesses or any establishment needs to hire a digital designer. The two main reasons are branding and marketing. You can take your brand to a new level using digital-art or illustrations.

Digital designers can improve existing designs. They offer photo blending, retouching and manipulation. If you have graphics or images on your business site that can use some changes, you should hire a digital designer for the job.

Artists will combine their technical know-how and their creative skills to restore your old graphics or images. But you should get a skilled artist if you want to enjoy a range of services.

Digital designers may focus on animation, web design or print design. They can create special effects for video games and movies or work with business clients. They have many roles, and it all depends on what you need. Before you hire an artist, ensure you find out what they do or if they have specialized in any field.

Skills a Professional Digital Artist Needs

  • Animation 

The best artist has to understand animation basics no matter the type of digital arts they focus on. They will have a better understanding of technical limitations when they learn about animation.

You will notice most designers have animation as part of their qualifications even if they focus on other sectors.

  • Designing, Drawing And Painting 

Digital designers have a background that consists of sketching, painting or designing. It’s not all about being skilled with the software; they need a keen eye for design or sketching.

These skills add up to make the best artist. Painting skills are not necessary, but they can be a bonus skill that comes in handy from time to time.

  • Color Usage 

Most clients have a preferred color palette that goes with their brand. That is why the best digital designers understand color usage. You should look for someone who understands colors and how they work together.

The design or digital artist for hire should understand the importance of brand colors and the best tones to use to convey emotion and your brand's message clearly for your target audience.

Digital Art Artwork

Digital Art Artwork

  • Coming Up With Original Concepts 

Originality is an excellent skill for digital designers or artists. There are times when you already have an idea, and they only need to execute it. But other times, the artist will need to contribute original ideas for your artwork or project.

If you are in need of an ink artwork for example you may want to see more from a creative talent that have the skills to show for it using primarily that medium. They need to have sharp conceptual skills if they want to compete with other artists.

  • 3D 

Learning how to use 2D and 3D software will help artists broaden their horizons. The skills will help with anything dealing with shape, light, volume and shadow. Artists who have mastered 3D software come up with the best designs.

How to Pick the Best Digital Designer for You

There are barely any businesses that are complete without graphics. Suppose you are searching for a digital designer to help with generating graphics for campaigns or marketing; you have to be very selective. These are the things you need to consider.

  • Review Their Portfolio 

Most artists have an online portfolio they show to new clients. Look for an artist who has a variety of digital arts for a wide range of fields. You will feel more confident if they have worked with similar businesses before.

If the portfolio is mainly made up of logos and you are looking for website designs, the artist may not be suitable for you. If they can't handle a learning curve, you should consider another designer. You are better off with someone who understands your need.

The portfolio will also tell you the extent of expertise the artist has. If their standards match your business, you can hire them for your next project.

Digital Art Artist
Single Cover Design

Single Cover Design

Cover Artwork

Cover Artwork

Digital art is super broad as far as the potential creative directions you can creatively create in. From 3D product renders, sneaker logo designs to album artwork design concepts. There are a ton that can be produce in the digital art space. Building a business as creative today required specialization in an industry that is also remarkably competitive.

Logo Design Previews

Logo Design Previews

Shoe Logos Designer

Shoe 3D & Logo Design

  • Look For Creativity 

Digital designers must be creative; they also need to know all the new digital trends. Every client has different needs. The artist will heed every bit of creativity to execute a unique design every time.

The last thing you want is digital art or graphics that are not unique or appealing. It can tarnish the brand you have been working tirelessly to build. Pick a digital designer that will give your brand a boost using exceptional designs.

Every artist claims to be creative and skilled; If you are considering hiring a professional brand designer, you have to go back to their logo design portfolio to see if they are as creative as they claim to be. It's better when the digital illustrator has a website versus just seeing one piece of work they shared on social media. You can view their work and possibly look at their design reviews from past clients that opted to invest money in hiring them as a designer.

  • Consider A Trial Project For A Start 

Before you trust the artist with a big project, you should consider a trial run first. Have the artist digitally design something for your company or website and gauge their skills and expertise. This is the best way to narrow the field of professional digital designer candidates.

Use a project that only needs a few hours. It will showcase every artist's talents, making it easy for you to pick the best one. However, a trial project can be expensive because you would have to pay all the artists. But if you find an experienced artist who can work with you for a long time, it will all be worth it. You will always need new digital designs for products, services or website branding.

A reliable digital designer will save you the hassle of looking for a new service provider every time a new project comes up.

Digital Art Blog
  • Know The Kind Of Skills To Look For 

If it's your first time hiring such an artist, you may not know the type of skills to look for. Have a basic understanding of digital designs and the art world. The best artists should have various technical skills and mastery in designing.

They should be able to use different software and apps for illustrating, photoshopping or designing graphics. Knowledge in branding and print design can be a bonus.

Once you know the skills to look for, you can request an interview. You will learn the right questions to ask, and you can easily spot the red flags. A digital designer can make or break your project or campaign. You must get the right person.

  • Explain Your Target Audience And Brand Clearly 

You may know what your company does and the target audience, but the digital designer doesn't. You have to explain your target audience and brand carefully and clearly to avoid any mistakes. If what you are asking for is out of their field of expertise, they will let you know.

The artist should know your expectations and goals before they start working on the project.

Insight about your organization will help the designer come up with a perfect digital piece. Any successful digital project will start with you providing background information.

The Roles of Designers, Artists, and Illustrators

Digital designers, illustrators, or artists have a lot of roles. They can help you create new appealing digital designs for marketing campaigns. They also help with branding or illustrating different images.

Companies and individuals use them all the time for various reasons. You have to consider the skills and experience of the artist before you pay for services. Contact Branding Design Pro and see how they can help you with your current project.

Sharing Is Truly Caring Online... I Didn't Make This Up

I know this is totally unoriginal, but sharing is caring and that's the truth especially online. If you found this post insightful or helpful in any way at all. Please consider sharing the page on PinterestThank you in advance!!

Professional Digital Artist: Choosing the Best One For You
Digital Artist Role
Professional Digital Artist

Content Last Updated: November 17, 2021

About the author

Kenal Louis

Founder & Lead Designer
As an artist and designer, a lot of passion drives my work. Although an abundance of care and thought goes into the entire process, I strive to give my best because my work reflects me. Ambition leads me toward the path of graphic design. Along the journey, I learned a lot of valuable business lessons and became exceptionally good at recognizing great composition.



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