Branding Designer Portfolio | Brand Design Portfolio
Short answer: Branding is your reputation. Building a brand involves more than just your logo design. The logo is the symbolic visual identity of your business.
Your logo is a visual tool that will be significantly useful alongside your messages and brand voice to build your brand successfully through your campaigns.
Short answer: Building a brand involves having creative visuals designed for be consistent everywhere your business shows up (online and offline). It requires strategic thinking of product or service placements, marketing techniques with implementation, reputation management, and launching advertising campaigns.
All of these things encompass what it takes to build a brand, but more can always be done. It is not a one-solution for all thing. Branding is not hard, but it isn't simple by any means.
The following are designs created for entrepreneurs and startups who reached out to Branding Design Pro to help bring their vision for their branding to life. From beauty branding to construction company logo designs; you will find diversity and creativity is unlimited with Branding Design Pro.
Brand Design Portfolio Works
Case Study 1: Logo and promotional brand Designs
The following logo design case study is a junk removal company based in South Florida called Evergreen Junk Removal.
Logotype Variable: Technical
Visual Elements: Abstract and Sharp
Choosing the Typeface/Font
The typography for the design for Evergreen Junk Removal is a clean, bold, classic font. Nothing too funky or playful as the business's audience is primarily adults.
Making sure the brand's name was visually apparent, the Bebas Neue Bold font was chosen to be the go-to font to experiment with to create something unique for the company. A design that would still be refreshing to see over the next 25-50 years.
What About Color?
In creating the design, the owner wanted to incorporate green into whatever design they wanted to align with the business name and impression of an eco-friendly company.
The hue chosen was somewhat neutral but still refreshing to where it wasn't unpleasant visually, even if someone was exposed to it for an extended period.
Grey Value
The grey shade chosen to combine with the green have a slight tint of red, which is barely visible, but it adds warmth to the overall design as the brand is a service-based company with the mission to serve their customers through care for their junk hauling needs.
Options in Logo Design Prototypes
These are only a few of the options presented to the owner when the project was being worked on, and the final choice for the logo design ended up being the top left design.
The abstract shape proved to be different, unique, and memorable. The abstract shapes symbolize the junk hauled, which could be anything from old furniture, fixtures from a foreclosed store at the local mall, and so on.
The Logo Design Used in Their Marketing and Branding
The logo has been consistently used to build their presence. Alongside the advertising efforts, they've made since I created the design for their business.
Designs created for marketing and branding use:
Social media marketing
Content marketing
Traditional marketing
Case Study 2: Fishing Brand Logo and Package Design
Designs created for marketing and branding use:
Social media marketing
Product designs and labels
Large promotional tools and assets
Case Study 3: Logo and brand Design
Logotype Variable: Creative
Visual Elements: Organic and Abstract
Case Study 4: Logo Design Created for 2023 Zimbabwe Presidential Candidate
Logotype Variable: Reliable
Visual Elements: Caring and Empowering
About the Chosen Logo Design
Several more design variations were created for the campaign, with different color combinations. However, collaboratively working with the client for this project, the decision came down to these three colors.
The colors align with the country's flag and reflect the people as a nation. The font chosen was bold and unforgettable—a statement font with weight to compliment the overall design, a pure symbol of UZA.
The Logo Design Being Used in the Campaign for Presidency
As UZA President Elisabeth Valerio and her team roll out their campaign in full effect for Zimbabwe, the logo is being used in an incredible way to empower the nation's people. From flyers, fabric textiles, posters, and more. The design aligned with the vision and is doing its part to support its messages and direction for Zimbabwe.
Visit: unitedzimbabwe.org
