Website and Branding Package for Your Successful launch

We begin with comprehensive discovery to understand your business, customers, and goals. Through questionnaires, interviews, and research, we develop the strategic foundation that will guide all creative decisions. This phase concludes with a detailed strategy document outlining your brand positioning, messaging approach, and website objectives.

Using our strategy as the foundation, I create your visual identity system, starting with logo concepts and expanding to the complete brand language. You'll receive multiple design directions to review, with up to three rounds of revisions to refine your chosen approach. The phase concludes with comprehensive brand guidelines documenting all elements of your visual identity.

With your brand identity established, I design key pages of your website, ensuring the user experience supports your business goals while expressing your brand personality. After approval of design directions, I develop the complete site, integrate content, and implement basic SEO. This phase includes thorough testing across devices and browsers.

As your website development nears completion, I design your essential marketing collateral materials. We prepare for launch with final quality assurance, analytics setup, and training on managing your website. The phase concludes with delivery of all digital assets and print-ready files.

We launch your new brand identity and website, monitoring performance and making any necessary adjustments. I provide 30 days of launch support to address any issues and help you confidently represent your new brand across all channels.

You're likely ready if: your current visual identity and website no longer reflect your service quality, you're losing opportunities to less qualified but better-presented competitors, you're expanding into new markets, or your business has evolved significantly since your last branding effort.

The best time to invest is when you have established product-market fit and are ready to accelerate growth.

With my approach, you work directly with a senior professional throughout the entire process—not a junior designer or account manager. This direct collaboration ensures higher quality, better communication, and more strategic thinking applied to your project.

While large agencies often apply templated approaches, I create truly custom solutions tailored to your specific business challenges and opportunities.

Most clients see immediate improvements in customer perception and engagement upon launch. Measurable business results typically follow within 3-6 months as your new brand and website gain traction in the market.

The full impact on revenue and growth is usually evident within 6-12 months, especially for businesses with longer sales cycles.

No—content development is integrated into my process. While having some core content is helpful, I provide guidance on content strategy and structure, helping you identify gaps and opportunities. For clients who need more extensive content creation, I can recommend specialized copywriters who understand how to write for both brand consistency and web effectiveness.

Your input is essential, particularly during the strategy and review phases. However, my process is designed to respect your time as a business owner. After initial in-depth conversations, I typically need just 3-5 focused touchpoints for feedback and approvals. Most clients spend about 10-15 hours total over the course of the project, with each interaction scheduled to accommodate your availability.

Absolutely. I build websites on user-friendly platforms and provide video training and documentation so you can confidently make routine updates. For clients who prefer ongoing support, I offer maintenance packages that include regular updates, security monitoring, and performance optimization.

Business evolution is natural, and my process is flexible enough to accommodate reasonable scope adjustments. We establish clear change management procedures at the project start, ensuring that any shifts in direction are handled efficiently without derailing the overall timeline or budget. My goal is always to deliver a final product that serves your business as it exists at launch, not just as it existed when we started.