Author: Kenal Louis
choosing brand colors
Reading Time: 4 minutes

Choosing brand colors for your business branding should be done carefully. Color theory helps when considering the best colors to represent your business.

What do colors mean

When it comes to colors, there is no one-size-fits-all approach. The colors you choose for your brand should be based on your target audience, business goals, and overall aesthetic.

Some general guidelines can help you choose the right colors for your brand. For example, blue is often associated with trustworthiness and stability, making it a good choice for businesses that emphasize these qualities. Another popular choice for businesses is green, which symbolizes growth and nature. And while black and white are technically not colors, they are often used to create a sleek and modern look. 

Ultimately, the colors you choose for your brand should be based on your specific goals and target audience. By selecting the right colors, you can create a strong visual identity that will resonate with your customers.

How to choose the right colors for your brand

There are a few things you need to keep in mind regarding colors. First, you want to ensure the colors you choose to represent your brand. Consider the colors associated with your industry and choose something that will stand out. You also want to make sure the colors you choose are complementary. It means they should work well together and not clash. 

If you need help figuring out where to start, plenty of resources can help you select the right colors for your brand. Ultimately, your chosen colors should be eye-catching and memorable to help your brand stand out from the competition.
brand colors - choosing brand colors

Using color in your branding

When it comes to branding, colors can be just as important as the name or logo. The colors you choose can communicate a message about your brand and influence how customers feel about your company.

So how do you choose the right colors for your brand? One approach is to consider the psychology of color. Different colors can evoke different emotions, so it's essential to choose colors that reflect the feeling you want your brand to convey.

Making it a good choice for financial institutions or healthcare companies. Green is often seen as refreshing and natural, making it a good choice for eco-friendly or health-focused brands. Red is often associated with energy and excitement, making it a good choice for dynamic and youthful brands. Green is often seen as a calming color, making it a good choice for brands in the wellness space. 

Of course, no hard-and-fast rules exist when choosing colors for your brand. The most important thing is to ensure that your chosen colors reflect your company's values and personality.

Examples of brands that use color well

When choosing colors for your brand, it's essential to consider both the psychological effects of colors and the associations that different colors have.

However, there are no hard and fast rules regarding color - it's ultimately up to you to decide what colors best represent your brand identity. To get some inspiration, here are a few examples of brands that use color effectively:

  • Lyft: The ride-sharing company uses a bright pink color in its branding, which conveys playfulness and approachability.
  • Virgin America: The airline's branding features various shades of purple, which has been shown to convey luxury and sophistication.
  • Snapchat: The social media app uses yellow in its branding, which is associated with happiness and positivity.
brands that use color well

Finding inspiration for your brand's color choice

You can use a few different resources to find colors for your brand. The first is your target market. What colors do they tend to gravitate towards; you can also look at colors complimenting your product.
 

If you're selling beach towels, you might want to use colors that evoke the ocean and sand. Another option is to use colors that convey the feeling or mood you want your brand to evoke. For example, you might use brighter colors if you want your brand to be seen as fun and playful

Darker Tones
You might use darker colors if you want your brand to be seen as more sophisticated. Ultimately, it's up to you to decide what colors will work best for your brand. But by doing some research and thinking about your target market and the feeling you want to evoke, you can narrow down the options and choose colors that will help give your brand the right look and feel.

Conclusion
When it comes to branding, colors are an essential tool to communicate a message about your company and influence how customers feel about you. Of course, there are no hard-and-fast rules when choosing colors, but by considering the psychology of color and what emotions you want your brand to evoke, you can create an eye-catching and memorable palette.
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Content Last Updated: December 30, 2022



About the author

Kenal Louis

As an artist and designer, a lot of passion drives my work. Although an abundance of care and thought goes into the entire process, I strive to give my best because my work reflects me.

Ambition leads me toward the path of graphic design. Along the journey, I learned a lot of valuable business lessons and became exceptionally good at recognizing great composition.

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