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Author: Channing Ray

How to become a digital creator. Ambassadors of authenticity major brands run to help promote their products and services. Influencers with their own markets.

Do you remember the early stages of content creation, when digital creators were known simply as YouTuber's or Curators? Today the market for content creation has developed into a Billion dollar market and is no longer limited to just Blogs and YouTube videos. 

            “Don’t tell me the sky’s the limit when there are footprints on the moon.” 

                                                                                          -Paul Brandt

Digital creators can post anything from short video clips to entire portfolios of art designs. Most major social media platforms have monetization options that vary from platform to platform.

The great thing about these platforms and the market right now is that reels are trending, and they are not challenging to create. We can attribute this evolution in social media to the creation of apps like the Vine app, which is not in use today.

Thanks to the popularity of reels, you can quickly post content on multiple platforms. But creating reels is one of many roles of a digital creator. Here are some things to consider if you want to be a full-time content creator.

creating reels s a content creator

How to become a digital creator

Find Your Forte
The first thing you should do is determine what your lane or "Niche" is going to be. One reason is to give you value over creators who simply repost video clips, pictures, reels, and links they find online (unless that's your thing). Another reason is that incase you are ever lost on what to do you can go back to the basics, where you started, and go from there.
You should know that you make very little if any, money the first year you take on this endeavor. It takes the average digital creator six months to make their first dollar. 6 months to make 100 pennies.

So you will most likely need a income stream to get you through the beginning stages of your career. But don't feel bad "more than half of creators don't earn enough money to sustain themselves".

As you begin to develop your portfolio you may want to start a Press Kit to use when seeking partnerships and collaborations with different brands for marketing. This will make it easy and simple for companies and individuals to access your content quickly.
Marketing promoting

Market & Promote

Consequently, every digital creator should endeavor to learn and develop their digital marketing skills in the rapidly growing tech age. Content creation has a low barrier of entry; henceforth, almost anyone can pick up a digital device and become a curator.

Developing your skill set in digital marketing will give you an edge over your peers and competitors. Once you have begun researching and understanding different marketing techniques and strategies, you can begin developing your marketing and promotion strategy.

To also help promote and market your brand, you should find other curators and digital creators to collaborate with. This will allow you the opportunity to pull from their audience base.

Digital Creators the Ambassadors of Authenticity

“Be fearless in the pursuit of what sets your soul on fire.” 

                                                                                             — Jennifer Lee

With the emergence of the metaverse, the development of Artificial Intelligence, and harnessing the power of quantum computation will usher in a Renaissance in artistic expression. The Da Vinci's, Picasso's and Shakespeare's of the digital age will be the moguls of the new generation.

The multi-faceted content creators who can cross the various arts and mediums will become the legendary wealth creators of a new economy. And while I am not too fond of the idea of being a Jack of all Trades, this will not only be an essential element for gaining a large following but the underlying factor in overall wealth creation as it pertains to content. Be versatile but always stay within your circle of competence.

As mentioned in the article on Exclusivity, Digital Creators will not only inspire new styles and genres of art, but people will idolize the personas that can grip the audience with bold and unconventional behavior. Social Media has created an environment in which fans, followers, and supporters want to be in the lives and even minds of said influencers and what their daily activities, daily thoughts, and habits are.

Trumpians or Beyhive

In recent years we have seen a rise in polarizing idealism with support bases like the Trumpians or the Beyhive as the new precedent.

These people not only emulate these public figures, but they have collectively identified themselves as a group of loosely connected fans and supporters. This is only the tip of the iceberg. So how do digital creators capitalize on this? By being original and Authentic.

Digital creators

Hip-Hop Culture and Marketing

If the Hip-hop culture, which has had a significant impact on how companies approach marketing, has taught us anything, it's that being "Genuine" and Sincere about your creativity and identity is everything. People gravitate to Trump because he is unscripted and to the point. He isn't a wordsmith like Barack or personable or relatable like Bill Clinton.

People don't like Rapper Tekashi, not because he cooperated with law enforcement; most people ain't living a life where they've made a hard decision not to cooperate with law enforcement. But rather, it is because he pushed a narrative and lifestyle that he was not fully committed to. People admire and respect people with deep convictions.

hip-hop marketing
Conviction is an excellent source of inspiration.

Fresh, authentic digital content will become one of the most sought-after resources in the metaverse. And those who can create and produce original material on various media streams will be the biggest beneficiaries of the ever-growing digital market.

Consumers will crave and gravitate to those with the most Individuality.

With the Earth's population rapidly growing, the fight to become noticed will become fierce competition. Those who apply the principles of Miyamoto Musashi to their personal branding will gain a creative edge.

One way to apply his methodology is by staying updated on the creator economy. For example, the current estimation for the creator market is $104 Billion and that it takes the average creator six and a half months to earn their first dollar.

Be Predictably Unpredictable

Brands and Public Figures will become their own "Genres" of Expression. Meaning a creator and their art may follow the tenets of a particular style of art, but it will be so culturally blended with other styles that it would be inequitable to put them in any one category.

And with the continuous flux in a high-paced digital age, what's relevant in arts and entertainment will constantly be changing, forcing creators to produce a plethora of content in shorter periods.

For this reason, creators will have to learn to adapt to new situations fast while not cheapening their quality or abandoning the principal elements and values that drew in their loyal followers.

If you take nothing else away from this, remember to let your conviction for creativity and creation flow through your art and works and never jeopardize your authentic expression.

How to become a digital creator

Above all, don't forget the importance of honesty and sincerity. Once your credibility has been tarnished it is a nearly impossible task to gain the publics' trust again.

Take athletes and public figures who have been found to use performance enhancers and are no longer valuable as sponsored athletes because they can no longer be revered as athletes who accomplished an impressive feat through hard work and dedication.

So be sure whatever field, industry, or genre your content is based in, be genuine and sincere because trust is the most significant currency exchanged between people. To those aspiring to become well-paid content creators, remember this is a game of creativity and technology.

Therefore the top-rated, most viewed curators and digital creators will be those who do the most research regarding technology and art. So don't sleep on the great thing you can accomplish right with the mobile devices you have.


  • The Business of Creators in 2022: What Marketers Need to Know. Erica Santiago. 2022
  • 41 Mind-Blowing Creator Economy Stats That Marketers Can Learn From. Flori Needle. 2022
  • What is Digital Marketing? The complete guide. 2020
  • How Digital Content Creators are reshaping brand strategies. Aubree Smith. 2022. 
  • Steps and Tips to becoming a content creator in 2023. Koba Molenaar. 2022
  • Being a Digital Creator: Everything you need to know. Erica Santiago. 2022
  • 41 Mind-Blowing Creator Economy Stats That Marketers Can Learn From. Flori Needle. 2022

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Content Last Updated: December 27, 2022

About the author

Channing Ray

Digital Creator
Founder of Authentic Intelligence
Productions and graduate of Florida Agricultural & Mechanical University



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