Choosing from the wide range of logo packages online is a choice that you should carefully do. Although a logo for your branding and marketing efforts is a powerful visual identity tool. But what should you receive from a logo designer as deliverables?
In this guide, we'll walk you through the key factors to consider when selecting logo design company for your business.
Hi, I'm Kenal Louis, the brand designer behind Branding Design Pro.
With over a decade of experience in branding and logo design packages and a rich background of 25+ years in drawing and 15 years in producing art, I've been able to ensure that each client stands out distinctively.
My expertise combines extensive creativity with contemporary design directions, offering a variety of custom original logo design tailored to meet your unique branding needs.
Common mistakes to avoid choosing among logo packages
When it comes to choosing a logo package for your business, it's crucial to avoid common pitfalls that can compromise the effectiveness of your visual identity.
One of the most significant mistakes entrepreneurs often make is selecting a logo designer solely based on price, without considering the quality and long-term impact of the design.
Opting for the cheapest option may seem tempting, but it can result in a logo that lacks the necessary creativity, professionalism, and memorability to truly represent your brand.
Another common mistake is choosing a design that doesn't align with your brand's personality and target audience. A one-size-fits-all approach rarely works in the world of branding, as each business has its unique values, goals, and target market.
Failing to consider these factors can lead to a logo that fails to resonate with your customers and fails to effectively communicate your brand's essence.
Additionally, many businesses make the mistake of not involving key partners in the logo selection process.
Your logo should be a collaborative effort, with input from various team members, including marketing, sales, and even customer representatives. By excluding these crucial perspectives, you risk creating a logo that doesn't accurately reflect the collective vision and values of your organization.
Understanding the components of a logo package
A comprehensive logo package is more than just a single graphic design. It encompasses a range of elements that work together to create a cohesive and adaptable visual identity for your brand.
At the core of a logo design service is the primary logo design, which serves as the anchor for your brand's visual representation.
This logo can take various forms, such as a wordmark, symbol, or a combination of both.
Beyond the primary logo, a well-designed logo offer should include a range of supporting elements, such as secondary logo variations, color palettes, typography guidelines, and brand patterns or textures.
These additional components ensure that your brand's visual identity can be consistently applied across various touchpoints, from your website and marketing materials to your physical storefront and product packaging.
The secondary logo variations, for instance, allow you to adapt your brand's visual representation to different contexts, such as social media profiles, favicons, or watermarks.
Color palettes and typography guidelines, on the other hand, help maintain a cohesive aesthetic across all your brand's visual elements, while brand patterns or textures can add depth and personality to your visual identity.
Different types of logo offers
When it comes to choosing a logo designer for hire or design agency, there are options to suit every budget and business size. Each package is designed to provide varying levels of service, from basic to premium, allowing you to choose what best fits your needs:
Basic Business Logo Design Package:
These packages include a simple, single-color logo and are budget-friendly, perfect for startups or businesses just getting off the ground.
Despite being basic, these logo design services can effectively establish a solid, recognizable brand identity that can grow with your business.
Mid-Range Logo Design Package:
Step up a notch to mid-range packages, which offer more bang for your buck.
These usually include secondary logo variations, color palettes, and brand guidelines. Ideal for small to medium-sized businesses, these packages help create a more versatile and professional visual identity.
Premium Branding Logo Service:
For those with a bigger budget, premium packages are where it’s at. These comprehensive packages include a full suite of logo variations, extensive brand guidelines, and additional branding assets like business cards, letterheads, and social media templates. They're the go-to choice for larger businesses or corporations with substantial marketing budgets, looking to make a significant impact.
A premium branding logo design service not only provides a unique and memorable logo but also ensures your brand's visual identity is consistent and professional across all platforms.
Factors to consider when choosing a logo package
When selecting a logo package for your business, it's essential to consider a variety of factors to ensure that you make the best choice for your brand. One of the most important considerations is the overall quality of the logo design. A well-designed, visually striking logo can make a lasting impression and help your brand stand out in a crowded marketplace.
Another crucial factor to consider is the versatility of the logo offer. Can the logo be easily adapted across different mediums and applications, such as website, social media, print materials, and merchandise? An original logo and deliverables will ensure that your brand's visual identity remains consistent and recognizable across all touchpoints.
The level of customization offered by the logo offer is also an important consideration. While basic packages may be more cost-effective, they may not provide the flexibility to fully capture the unique essence of your brand. More comprehensive packages often offer a greater degree of customization, allowing you to tailor the logo design and supporting elements to your specific needs.
Additionally, it's essential to consider the reputation and expertise of the logo design team or agency. A reputable and experienced team will not only create a visually stunning logo but also provide valuable guidance and support throughout the design process. This can be particularly beneficial for businesses that are new to branding or lack in-house design expertise.
What should packages include as logo deliverables?
Your logo is the face of your brand, so it's essential to choose a branding logo package that aligns with your unique identity and resonates with your target audience. A comprehensive logo design studio should include the following core components:
Primary logo design:
This is the main, full-color logo that will serve as the foundation of your brand's visual identity. It should be a well-crafted, visually striking design that effectively communicates your brand's personality and values.
Secondary logo variations:
These are alternate versions of the primary logo, such as a simplified one-color or grayscale logo, a vertical or horizontal layout, or a logomark (symbol) on its own. These variations ensure that your logo can be easily adapted to different applications and contexts.
Brand color palette:
A comprehensive color palette, including primary and secondary colors, as well as any specific color codes (e.g., Pantone, CMYK, RGB) to ensure consistent color reproduction across various mediums.
Brand Typography guidelines:
Specifications for the primary and secondary typefaces to be used in your brand's visual identity, including font names, styles, and sizing recommendations.
Brand utility guidelines:
A set of comprehensive guidelines that outline the proper usage and application of your logo, color palette, typography, and any other brand elements. This ensures consistency and brand integrity across all touchpoints.
A more robust logo servicemay also include additional design elements, such as brand patterns, textures, or icons, as well as a suite of pre-designed brand assets (e.g., business cards, letterhead, email signatures, social media templates).
12 Deliverables in a Professional Logo Design Package:
- Primary Logo Design
- Alternative Logo Variations
- Icon or Mark
- Color Palette
- Typography Guide
- Logo Use Guidelines
- High-Resolution Files
- Additional brand designs (optional)
- Favicon
- Mockups and Use Cases
- File formats (svg, png, jpg, pdf, ai, eps)
- Transfer of Ownership and Usage Rights/ Release Form
Considering Logo Packages Prices and Their Value
When it comes to choosing a logo package for your business, it's crucial to avoid common pitfalls that can compromise the effectiveness of your visual identity.
One of the most significant mistakes entrepreneurs often make is selecting a logo company solely based on price, without considering the quality and long-term impact of the design. Opting for the cheapest option may seem tempting, but it can result in a logo that lacks the necessary creativity, professionalism, and memorability to truly represent your brand.
Another common mistake is choosing a logo service that doesn't align with your brand's personality and target audience. A one-size-fits-all approach rarely works in the world of branding, as each business has its unique values, goals, and target market.
This is why investing in a comprehensive website and logo design package can provide a more cohesive and impactful brand presentation.
Failing to consider these factors can lead to a logo that fails to resonate with your customers and fails to effectively communicate your brand's essence. By choosing specialized brand identity design services, you can ensure that your logo and overall brand presence are tailored to reflect your business's core values and goals.
Additionally, many businesses make the mistake of not involving key stakeholders in the logo selection process. Your logo should be a collaborative effort, with input from various team members, including marketing, sales, and even customer representatives.
By excluding these crucial perspectives, you risk creating a logo that doesn't accurately reflect the collective vision and values of your organization. When searching for a logo designer for hire, it's essential to find someone who values collaboration and understands the importance of aligning the logo with your entire team's vision.
Premium Logo Design Package Details
Vector Designs: Letter Mark, WordMark, Monogram, Emblem, Illustration
- 1 Complete Finished Vector Logo
- 9-12 Initial Designs To Choose From
- Any Color Palette
- Full-color version
- 2 Greyscale/black and white versions
- Unlimited revisions
- 100% Exclusive Unlimited Rights of Ownership
- Signed and Notarized Full Ownership Release form
- 10+ Year Experience Designer
- Creative Direction
- Phone call development and brainstorm sessions as needed
- 7 Zoom Meetings for Screenshare sessions (15-30 minute Video Calls)
- Typeface/Typography (Covers Up to 2+ Font Purchase licenses)
- PDF Brand Guide Book For Logo Use with Color Codes
- 5 High Resolution File Formats ( svg, png, jpp, pdf, ai)
- Digital Transferred To You Via Google Drive, Email, or Dropbox
- NO HIDDEN FEES OR ADDITIONAL FEES
- 14-21 Day Turnaround time for completion
Custom projects start at $3k.
Why Choose Branding Design Pro
Expertise and ExperienceWith over ten years of experience in logo design and a background in art spanning 25+ years, I bring unparalleled expertise to each project. My artistic skills combined with contemporary design principles ensure a unique and high-quality result. | Client-Centric ApproachOur process is highly collaborative, ensuring that your vision is at the forefront of the design. We work closely with you to understand your brand's personality and goals, resulting in a logo that truly represents your brand. |
Comprehensive SolutionsOur logo design packages offer comprehensive solutions that go beyond just a logo. From brand guides to marketing collateral, we provide everything you need to build a strong and consistent brand identity. | Commitment to QualityWe are committed to delivering the highest quality in every aspect of our work. From the initial consultation to the final delivery, we ensure that every detail is meticulously crafted to meet your expectations. |
Our Logo Design Process
Step 1: Personify Brand Vision
The first step in our logo design process is to personify your brand’s vision. This involves defining your brand’s personality and the characteristics you want to reflect in your identity.
We will brainstorm and exchange thoughts to understand the big picture and the long-term message you want to convey to your audience.
This collaborative effort ensures that the resulting design is aligned with your brand’s core values and goals.
Step 2: Develop Logo Design & Prototype Concepts
Based on the brand vision defined in the first step, we proceed to create a variety of logo designs.
We start with 9-12 prototype designs, which we refine through unlimited revisions until you are completely satisfied with the result.
This process allows us to explore different concepts and fine-tune the design to perfectly match your brand’s identity.
Step 3: Create Brand Guide for Branding Use
Once the logo design is finalized, we create a brand guide book. This guide serves as a reference for future use, ensuring consistency in how the logo is utilized across various platforms and materials.
A consistent visual identity is crucial for building brand recognition and trust.
Step 4: Final Presentation & High-Resolution Files Delivery
In the final step, we present the completed logo design along with high-resolution files in five different formats.
You will also receive a PDF and video brand guide.
Additionally, we sign over exclusive unlimited rights, giving you complete ownership of the design for registration, trademarking, and copyrighting purposes.
Logo Package FAQs
What is included in the logo design packages?
Each package includes an initial consultation, prototype designs, unlimited revisions, high-resolution files in multiple formats, and a brand guide. The Advanced and Premium packages offer additional services such as social media graphics, business card design, and a complete brand guide book.
How long does the logo design process take?
The duration of the logo design process varies depending on the package and the complexity of the project. On average, it takes about 4-6 weeks from the initial consultation to the delivery of the final high-resolution files.
Can I request additional revisions after the final design is approved?
Yes, additional revisions can be requested after the final design is approved. However, these revisions may incur additional charges depending on the scope of the changes.
What formats will I receive the final logo in?
You will receive the final logo in five different formats: JPEG, PNG, PDF, SVG, and EPS. These formats are suitable for various uses, including print, web, and digital media.
How do I get started with a logo design package?
To get started, you can reach out through our contact page or fill out the form below to schedule a callback. We will discuss your brand's vision and the details of the logo design process to determine the best package for your needs.
Are you ready to elevate your brand with a professional logo design?
Contact Branding Design Pro today to learn more about our branding and logo design packages and how we can help you create a distinctive brand identity. Fill out the form below to book a call and let’s start the journey to a powerful and recognizable brand.
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