Terre 33 is a Seattle-based rum company that approached us to create a logo design and brand identity for their business. The client wanted its branding to reflect its product's quality and commitment to sustainability.
They also wanted to capture the adventurous spirit of their company, which is why we chose to include a compass in their logo. The final design is modern and sophisticated, nodding to Terre 33's unique position in the Seattle rum market. We are proud to have helped Terre 33 establish itself as a premier rum company in the Pacific Northwest.
Alcohol Brand Product Label Design
We designed for the client to create a luxurious contemporary look with a bit of traditional elegance. The business owner at the time reached out to hire our studio to help them achieve this goal through their branding and packaging.
First, we developed a logo that conveyed a sense of luxury and sophistication. We then carried this look through to the packaging, using high-end materials and finishes.
The result is a Superior Rum brand label that looks and feels like a truly luxurious product. Terre 33 is now positioned as a premier rum brand in the Seattle market, and we are proud to have played a role in their success.
Seattle Business: Alcohol Branding
As a local Seattle business, standing out from the competition is essential. There are several ways to do this, but word-of-mouth marketing is one of the most effective. When local customers have a positive experience with your business, they will likely tell their friends and family about it.
This form of marketing can help to generate new leads and grow your customer base. In addition, standing out as a local business can help you build a loyal following of customers who will continue to support your business over time.
By offering quality products or services and creating a positive customer experience, you can set yourself apart from the competition and build a thriving local business.
What goes into designing an alcohol logo?
Regarding alcohol branding, the logo is one of the most critical elements. After all, it's often the first thing consumers see when they come across a new product. So, what goes into designing an effective alcohol brand logo?
It's essential to consider the target audience. The logo created for the client should be designed to appeal to this group and be easy for them to remember.
The logo should be simple and uncluttered. It's also essential that it is easy to reproduce, both in print and online. And finally, the logo should convey the personality of the brand. Is it fun and approachable? Luxurious and sophisticated? Bold and daring? The most suitable logo can help communicate all these things to potential customers.
Product Label Designs
An alcohol product label must include certain mandatory elements, such as the alcohol content, the net quantity of contents, and the manufacturer's name and address.
In addition, alcohol product labels may include voluntary elements, such as health warnings, serving suggestions, and nutrition information. Therefore, when designing an alcohol product label, it is essential to consider all the required and optional elements incorporated into the design.
Balance in Design
By doing so, you can create a label that is both informative and eye-catching, helping to ensure that your product stands out on the shelves.
Major alcohol brands
Evolution of Alcohol Branding Over the Years
Beverage industry branding has evolved a great deal over the years. The most notable change has been the shift from traditional advertising to more modern, creative methods.
Creative methods are best illustrated by looking at two of the most successful alcohol brands in recent history: Jack Daniel's and Absolut. Jack Daniel's, for example, has long been known for its iconic TN whiskey. However, in recent years, the brand has diversified its offerings, launching a line of RTDs and other products.
At the same time, it has also moved away from traditional advertising methods, using social media and guerilla marketing to reach its target audience. Similarly, Absolut Vodka has also changed its approach to branding, using innovative campaigns that have helped it to stand out in a crowded marketplace. In conclusion, alcohol branding is undergoing a significant transformation.
As consumers become more sophisticated and discerning, brands must adapt their strategies to remain relevant.
Successful alcohol branding campaign by Absolut Vodka
Among the most notable examples of successful alcohol, branding campaigns include the "Absolut" campaign from Absolut Vodka and the "Smirnoff" campaign from Smirnoff.
The Absolut campaign featured a series of ads that featured the Absolut bottle in different situations. Their slogan "Absolut World" helped to make the brand synonymous with a global lifestyle.
Smirnoff's campaign took a more direct approach, using the slogan "Smirnoff: It Leaves You Breathless" to suggest that the vodka was so smooth that it would take your breath away.
Both of these campaigns successfully positioned their respective brands as premium alcohol products. As a result, they could charge a premium price for their products.
Alcohol branding has been an effective marketing tool for centuries and shows no signs of slowing down.
3D with Branding
The use of 3D rendering with animation can be a highly effective tool for branding and advertising alcohol brands. A commercial 3D rendering can help create a visually appealing and immersive experience that can capture viewers' attention and help create a strong association with the brand.
3D rendering can help highlight the product's essential features, such as the shape and color of the bottle, and can also be used to create a realistic depiction of the liquid inside.
By using 3D rendering, alcohol brands can create eye-catching and informative ads, making them more likely to stand out from the competition.