5 Types of Storytelling

The following are the five most popular types of storytelling. Brands and cinematic experiences are built from theses storytelling genres. Where Most Types Fall Under “The Narrative” A narrative is a type of storytelling that typically features a plot, characters, and setting. Usually, narratives are entertaining and enlightening, allowing readers : Read More

Colors and Shapes

Colors and shapes significantly affect how your brand's logo will be visually perceived. Consider the following thoughts before you start your logo design. You may need a new logo or have adjustments made to it before moving forward to spending hundreds trademarking your logo design. "The essence of all beautiful : Read More

What To Do When Business Is Slow

When considering what to do when business is slow, here are seven actionable steps you can take. A list of actions your can take when business is slow for you as an entrepreneur. 1. Check your finances - Budget Accordingly Do not spend more than you're making. Something so simply : Read More

Alcohol Brand Logo

Are you looking for an alcohol brand logo that truly reflects the quality and values of your product? Terre 33, a Seattle-based rum company, approached us to create a logo design and brand identity that would capture the essence of their premium rum and commitment to sustainability. The client wanted : Read More

starting a business in new york

Start a business in New York with the correct planning and preparation. By following these seven tips, you'll be on your way to starting a successful business in one of the most competitive markets in the world. Market Research When Starting a Business in New York If you're considering starting : Read More

What is a monogram logo

What is a monogram logo? The following are a couple of designs you can get some clarity from and insight to create a unique and memorable brand identity for your monogram vision. The example designs you will see at based on a on-word brand name, but it is also common : Read More